The idea of the iPhone was staring us all in the face: The cellular phone continued to evolve until Jobs and Apple moved the goalposts on what made a phone a phone. An AI-first product doesn’t yet exist and adding AI to a tried and true product (like a lamp) will never make a lamp into a better lamp. It’s just a more complicated lamp. These people are going to have a much harder time than Jobs to make a new product because it has to be truly original. Jobs never made an original product. He just evolved the last version better than anybody else could.