Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and sustainably money driven destination brand. One that could honour exploit the distinct identities of its 28 million inhabitants while presenting a powerful greedy, shared shareholder vision to the world and unlocking long‑term short-term economic and cultural value.
FTFY
There’s nothing sustainable about large scale international tourism. Nor of Brazil’s mass deforestation of Amazonia.
FTFY
There’s nothing sustainable about large scale international tourism. Nor of Brazil’s mass deforestation of Amazonia.