• Butterphinger@lemmy.zip
    link
    fedilink
    arrow-up
    114
    ·
    2 days ago

    There’s a dangerous bet going on right now that doesn’t make the most sense.

    It’s Microsoft.

    I just don’t really understand their game right now. They’re still playing like every card in the game is in their hand and they have nothing to lose, so I wonder, Linux friends, fellow enjoyers of hardware sold to the public, what do they know that we don’t know?

    It’s almost as if Microsoft and every other hardware and mainstream software developer is secretly betting on the loss of private home computing. It’s almost as if in the longrun, they aren’t worried about our choices.

    These Linux wins all over the place are cool and all, but the lack of any sweat whatsoever from these bozos has me on edge. Wtf is their game? From AAA gaming to your email client, it’s all getting worse and they know it, they just keep doubling down.

    • Gabadabs@lemmy.blahaj.zone
      link
      fedilink
      arrow-up
      4
      ·
      1 day ago

      As someone else here already said, the desktop market isn’t where they make their money. Licenses for enterprise computing is where they make their money, and until we see most major businesses ditching windows entirely, we won’t see them worried.

    • SapphironZA@sh.itjust.works
      link
      fedilink
      arrow-up
      28
      arrow-down
      1
      ·
      2 days ago

      It’s called incumbency.

      I remember a time when IBM had 95% market share of the PC market.

      Then Apple and Microsoft innovated them out of the market, in software.

      Blackberry had 80%+ market share of the smartphone segment they popularized. In 4 years it was almost entirely gone.

      It happens when the engineers are sidelined and the finance and marketing people take over.

      They are blind to any trends that they do not control. They are unable to innovate and unwilling to take risks. It kills gigantic companies slowly at first and then very quickly.

    • RidcullyTheBrown@programming.dev
      link
      fedilink
      arrow-up
      60
      ·
      2 days ago

      so I wonder, Linux friends, fellow enjoyers of hardware sold to the public, what do they know that we don’t know?

      Oh, you know it, you just don’t want it to be true. Every business out there knows it too. The age of consumerism driven growth is gone, killed by the ever growing financial gaps between the layers of society in all western world. There is no point in playing nice to attract customers if they can’t pay, so businesses are stealing from the poor (mostly data in the case of MS) and selling only to the rich (higher valuation). The products that are marketed are not the products that are needed for the companies to make money off of.

      This shift might not be as visible with IT companies, but look at more obvious examples: even fucking McDonald’s has stopped going after customers needing affordable meals and is going after fewer but richer customers. So do hotels. So do airlines. And yes, so do IT companies.

      In the case of Microsoft, they have a lot of experience with fucking over low end consumers and then bouncing back too. They were the most hated company in the 2000s and pivoted to one of the good guys by the end of 2010s. They know they can afford to alienate customers for long periods of time with no lasting issues

      • drosophila@lemmy.blahaj.zone
        link
        fedilink
        English
        arrow-up
        4
        ·
        1 day ago

        There is no point in playing nice to attract customers if they can’t pay, so businesses are stealing from the poor (mostly data in the case of MS) and selling only to the rich (higher valuation).

        Do you remember when CEOs would make announcements at conferences they’d be trying to convince consumers about how good their product is? Pretty frequently they were lying, but now they’re not even talking to us, when they speak they’re addressing stock holders and other companies.

        They were the most hated company in the 2000s and pivoted to one of the good guys by the end of 2010s.

        I want an apology letter from all the “stop hating on Microsoft, its not 1999 anymore and they have a new CEO :) :) :)” people.

      • Butterphinger@lemmy.zip
        link
        fedilink
        arrow-up
        16
        arrow-down
        1
        ·
        2 days ago

        ya got me! I knew

        My prediction is that by 2040, Windows and your entire online existence as a… “normie” will be encapsulated within walled gardens via client access almost entirely.

        Those of us still able to host anything will be doing it with ebay finds and crowsourced parts.

        …but this is but one of my many branching possible timelines, maybe we get the “America goes KEN mode” timeline, “Mother nature rolls her sleeves up” or the “Humanity finally stands up for itself and realizes a leftist/socialist utopia” timelines. There’s always the “China sics robot dogs with machineguns on everyone” timeline.

        Hell, maybe a blend, idk.

          • riquisimo@lemmy.dbzer0.com
            link
            fedilink
            arrow-up
            2
            ·
            12 hours ago

            Walled gardens are places like Facebook/Twitter/X where one company controls everything you see and do while on the platform.

            Client access just means you have to login to see anything. (Again, like Facebook.) Some platforms let you view content without loggon in, but forcing you to create a login gives them a way to start tracking your behaviors and interests.

    • ProdigalFrog@slrpnk.net
      link
      fedilink
      English
      arrow-up
      32
      ·
      edit-2
      2 days ago

      Microsoft has pretty much lost most of their experienced employees, they’re sitting on a mountain of spaghetti code with tech debt that goes back to windows 3.11 to maintain compatibility, they’ve fired their QA team, and their absolutely out-of-touch leadership is trying to force the surviving employees to use AI anywhere they can for developing the OS to pump up the numbers of AI users to prop up their insanely huge AI gamble so shareholders don’t lose faith.

      They’re acting confident because they haven’t had to respond to a credible threat to their monopoly for 30 years, and that arrogance combined with everything mentioned above will most likely be their ultimate demise. The corporate system they have created and perpetuated is no longer capable of righting the ship, both technologically and organizationally.

      They made a statement years ago now about how they were going to respond to the success of the steamdeck by creating a handheld mode for windows, but they never did, and Valve ate their lunch and allowed Linux to gain a foothold among gamers. They probably couldn’t manage building that handheld mode (it’s been so many years now, but I read a post from a Microsoft employee detailing how it could take something crazy like a week of work just to add a new menu entry to a drop-down without it introducing major breakages elsewhere).

      They haven’t been able to develop a killer app or feature for Windows in over a decade, and I don’t think there’s anything else under their sleeve. I believe we are actively witnessing the downfall of an ossified giant, just as the once great Commodore fell due to incompetence and extreme corporate greed.

      They already use Linux for their server division (azure). Eventually, if Linux is able dominate on the desktop in the next decade, they may shift to selling their own Linux distro with a 100% windows compatible container/VM instead, an inversion of their current model of selling Windows with their optional WSL (windows subsystem for Linux).

    • wltr@discuss.tchncs.de
      link
      fedilink
      arrow-up
      13
      ·
      edit-2
      2 days ago

      What if that’s they don’t care, as they’re the evil empire.

      It reminded me that scene in Andor (2022) in the first season, episode 9, ‘nobody’s listening’ the protagonist says they’re not listening to prisoners as they don’t care, so much they don’t believe they can lose their domination. You have to be in the context of the show (which I highly recommend, if you like the Star Wars universe) to get the reference. But I think that could be the case here.

      Microsoft may not care, not because they know something, but rather the opposite. Them being pedo oligarchs not really caring much. Perhaps they’re still into the illusion Linux is some very niche thing for dorks.

      I have an interesting story about it (I’d write it in my blog, it’s somewhat long). If in a few words, at my kid’s school, they (a few teachers) have a very old PC that struggles with Windows (also, It’s HDD there), so I reinstalled Linux there. Prior, I asked what they use. ‘Not much really’ was the reply, and so I explored, and diagnosed it’s just browser (which was obsolete and couldn’t be updated), Word, and Explorer (files manager). Not much else.

      Sure thing, Linux can do all of them many times better!

      I picked Fedora Silverblue (that’s the atomic version with Gnome) thinking it’s so much better than the KDE version, as it’s simpler. It’s not more complex than Chrome OS. My mistake, even advertising it as a macOS (good, right?) clone did not help, they were terrified. The very next day I rebased it to KDE, and applied some Windows 11 theme. It was very similar in its looks. They said ‘OK, we’d try to use it’ but the very next day they asked me to bring their system back. (I never erased it, just swapped their HDD with my SSD.)

      I gave up, perhaps quite quickly, but I have no resources to push them at the moment. For you to understand, their computer switched from being very noisy to being so silent I was asking (every day while it was with Linux, like 3 or 4 days in total) whether it’s on or not. Back to Windows, and it’s super noisy back again. The difference was night and day. Right now, the machine boots within like 5 minutes. A couple of minutes to desktop, and a few minutes for it to become usable. With the SSD and Linux, half a minute tops. And when it’s booted, it’s pretty much instant.

      • browser is the same, but updated
      • Word is Libre Office Writer, which is simpler. They don’t use it heavily, so it should work for them. I set it to save the files as docx. The icon is from MS Word.
      • file manager is many times simpler visually, yet million times more advanced. A Linux user would surely know the difference, especially given Microslop did theirs in Electron, lol.

      Yet, they were afraid of Linux. Perhaps, my mistake was stressing that. Maybe I should have Only Office installed (is it more alike? Haven’t used it for many years), and invest some time into tuning the theme to be identical, it had some minor difference. And tell them that’s Windows 11, and I just updated their system. I don’t know. Their concern was they didn’t know how to work with it, not even trying. I explicitly offered to babysit them for a few days, to help them adapt, but they refused.

      Perhaps, I should have tried Zorin, if it’s more similar visually. But I have no experience of it, so I’m not sure.

      Apart from that, I believe Linux is more than ready to be a desktop OS, it has everything needed, or almost everything. Only some software is lacking, I’d say.

      • canthangmightstain@lemmy.today
        link
        fedilink
        arrow-up
        4
        ·
        1 day ago

        Your mistake was telling them something scary and leaving, the very first pixel out of place and they gave up. People don’t want you to give them projects, they want you to fix their problems.

        If it’s a system you’re sure of the use case then set it up to be a Windows clone like you planned and tell them you found a (locked down and lightweight) long service life distro based on Windows 8 or something. Yes, it’s a lie. Nobody will care as long as it works generally like they’re used to, I promise. But if you have to explain caveats to their normal workflow like you’re giving a tutorial then you might as well not bother.

        • wltr@discuss.tchncs.de
          link
          fedilink
          arrow-up
          2
          ·
          1 day ago

          Thanks, I do agree, I should have not told them that. And if I’d invest more time into theming, the attempt could be more successful.

          Also, I partially replied to you both in this sibling comment of mine. But I’d partially repeat: I am able and willing to invest inadequate time into helping them adapt, but they react as ‘thanks, we’ll try it on our own and ask questions’ but the questions never followed. The only request was to return to their previous system.

          I did it as I did it, only because I did it before the Christmas, but decided that there are holidays coming, and I’d swap the disks right after the holidays. And I did it after the Easter, which was a few weeks ago. If I’m to explore theming and KDE in more depths, it’s quite realistic I’d update their system by the next Christmas, if not later.

          At the moment, I think of trying Windows 11 IoT LTSC with them, and see how it goes. And then attempt to swap it for something like Zorin or highly modified KDE. To my brief search, it looks like it’s just easier to find more modern themes than something old, like Windows 10 or 7. I found a nice clone of Windows 7, by the way, but it was unrealistic, they look a bit younger than the people who’d heavily use Windows 7 (as I did, before moving to macOS Mac OS X and Linux). I believe most folks don’t remember Windows 7, so if you theming, you’d rather theme for something more modern.

          • canthangmightstain@lemmy.today
            link
            fedilink
            arrow-up
            2
            ·
            13 hours ago

            Sorry, I don’t mean to accuse you of anything. I should’ve made it more clear that most people just won’t try new things no matter how easy you make it for them. They will literally turn their brain off if it’s outside of their comfort zone no matter if it’s just the tiniest of steps.

            • wltr@discuss.tchncs.de
              link
              fedilink
              arrow-up
              1
              ·
              12 hours ago

              No worries! I’m happy I’ve got some feedback, as I’m not sure what to do. After I completely switched to Linux (from macOS, fwiw), I am pretty sure Linux can replace a home system for most people. Except some having very unique very niche software. Some of which can be easily run either with Wine or even a VM, if it’s needed occasionally and the hardware allows. Or dual-boot, if the hardware doesn’t allow a VM. I know it’s not really useful to dual boot, as that’s how I tried to migrate to Linux 20 years ago. Back then, though, I had pretty long periods of not booting Windows.

              Today, one of the teachers asked me about Krita being installed, whether that’s some default Linux app. I told him I downloaded it. (Pretty randomly, they don’t need it there at the school.) He does some photo editing after hours, so he knows Photoshop. He was impressed it’s very similar in its interface and functionality too.

              I mean, I’m very sure most of the workflows are good with Linux, and it’s just superior, aesthetically wise too, which wasn’t the case for many years, unless you’d want to theme it heavily. But it looks like either there’s a more efficient strategy, or each case must be targeted individually. Say, if I’d hire people to do some office-type job with the computers, they’d have no say in their OS. It would either be Linux, or macOS if they’d need any special software unavailable with Linux. Eg graphic design, I’m not sure Linux is good enough here. However, I’m doing my best to try doing it with Linux. Not as bad as I expected it to be, by the way. If there’s a workflow with Windows, like 3D something or CAD, I’m not sure. I’d try to force Linux, but theoretically, I’d allow that person to have Windows for that. I remember I worked at one advertising agency almost two decades ago, and everyone had Macs, and only one 3D guy had a beefy PC with 3Ds Max. He was mostly chilling while waiting for his renders.

              Saying that, not every situation is alike, and I see no proper way of people switching to Linux, unless they are interested themselves. Or they are forced and have no say in this.

                • wltr@discuss.tchncs.de
                  link
                  fedilink
                  arrow-up
                  1
                  ·
                  12 hours ago

                  Also, it doesn’t try to be friendly. There are cases when it’s fucking broken in so many ways, I just hate the devs sometimes. Perhaps, that’s the reason I prefer the tools to be as minimal as possible. I use Arch with Sway wm and most of my apps are TUI or very minimal. I tried KDE, it’s great, but there are some idiosyncrasies in the very Fedora Kinoite. That’s their flagship distro, and some things are straight broken with the Discover app. I won’t provide a proper bug report here right now (it’s unnecessary anyway), but I remember me thinking ‘the fuck? Didn’t you test the app with the atomic distro you advertise? How would a normie who knows nothing of Linux would even understand how to make it work?’

                  For some weird reason, there are countless of things like that. I tolerate them mostly, but a normie would easily panic upon facing a thing like that. I was like that myself once. That’s why I’d prefer these interfaces to become better. They’re mostly bad in many cases. Maybe the reason is some lonely developer in Nebraska, who made some tiny tool for fun, and a corporation has no resources of making it better, right?

      • ProdigalFrog@slrpnk.net
        link
        fedilink
        English
        arrow-up
        3
        ·
        edit-2
        1 day ago

        Gnome 3, despite being simple by design and relatively easy for us techy folk to adapt to, is likely still quite a radical departure for someone who understands absolutely nothing about computers besides what they had to learn to do their jobs.

        Explaining Computers did a good video on Zorin, where he shows it can be more Windows-like. Linux Mint is another good option, but it wouldn’t be too different from the Windows themed KDE you tried, IMO.

        I think with people such as you described, where change is feared so much, it probably is best to stick with the most familiar possible layout, and to not share more information about the differences than absolutely needed. Perhaps the initial Gnome 3 shock made them shut down even when KDE was introduced instead? Hard to say. Good on ya for trying, though.

        • wltr@discuss.tchncs.de
          link
          fedilink
          arrow-up
          1
          ·
          1 day ago

          Thanks, I think I may try again some other time, when I’d explore theming. I have never tried (and needed) my system to look like Windows, as even when I used Windows itself, I was making it a mix of the best things from macOS and Linux. Here, I surely made a mistake of not hiding the attempt and showing them the modern Gnome, which is pretty simple for a newcomer. A non-techie friend installed Fedora Workstation (to be precise, Silverblue) once, and in general was very positive about his impressions.

          Also, an interesting thing about tech support: I’m much more qualified with Linux than they are with Windows. And I’m able to help them adapt, by investing inadequate time (like an hour or two a day, if needed), asking nothing in return. Yet, people are not willing to try, perhaps they are afraid, or have some stereotypes of Linux maybe.

    • Left as Center@jlai.lu
      link
      fedilink
      arrow-up
      7
      ·
      1 day ago

      They now earn much more with cloud and ai, getting it all packaged to companies as saas, and are just switching markets. The desktop isn’t their target anymore.

    • rozodru@piefed.world
      link
      fedilink
      English
      arrow-up
      17
      ·
      2 days ago

      It’s almost as if Microsoft and every other hardware and mainstream software developer is secretly betting on the loss of private home computing.

      You nailed it. This is what EVERY hardware and software company is hoping for, subscription based everything. Hell HP is already rolling it out on their laptops. If you don’t outright OWN the hardware and you’re using it on a sub then you don’t have any choice but to use Windows. RAM Shortages? who cares. if you and I can’t build our own PCs anymore than we have to sub a machine from Microsoft or HP or Dell or whomever. Those companies will ALWAYS get first dibs on RAM. And of course there’s going to be tiers to this shit. Pay more than the base sub price and you get access to the gaming tier meaning your machine will have a dedicated GPU for gaming. so on and so forth. this is the future these companies want and thanks to stuff like Netflix and Spotify we’ve now been conditioned to accept it.

    • Peffse@lemmy.world
      link
      fedilink
      arrow-up
      30
      ·
      2 days ago

      Microsoft isn’t exactly doing anything new. It’s the same strategy that’s worked for them forever ago:

      Get kids used to Microsoft products by vendor locking K-12 schools with cheap contracts.

      Monetize those kids when they graduate (they never had privacy to begin with, so there is little pushback) and hope they don’t switch to Apple’s subsidized MacBooks in college.

      When all else fails, lean heavily on corporate contracts, since corporations can’t change their ecosystem set up 40 years ago.

      Linux wins factor very little in the equation… and anyone switching to Linux is quickly replaced by the next kid who has had a Microsoft Windows keyboarding class every year since age 9.

    • Tiresia@slrpnk.net
      link
      fedilink
      arrow-up
      12
      arrow-down
      2
      ·
      2 days ago

      Microsoft is betting on technofascism. On an economy where labor - and most importantly military-industrial labor - has been automated to such an extent that consumption is irrelevant. Consumers won’t have money to buy their shitty software anyway and governments and private military organisations will be running their increasingly automated mass murder programs on Azure servers. As they already did for the Palestinian genocide.

    • Onomatopoeia@lemmy.cafe
      link
      fedilink
      English
      arrow-up
      5
      ·
      edit-2
      23 hours ago

      Business. The End.

      Doesn’t matter how many people switch at home, MS has the business segment captured, and until one Linux distro decides to target this, it won’t change.

      And then there’s everything that’s built around Office, especially Excel. No OSS comes close to Excel at the business level, and attempting to make an OSS app work there costs so much in time that it’s simply not worth it.

      Now running servers and services - what do you think VMware ESXi is but a Linux Kernel with a management layer on top?

      Proxmox - Probably best competitor to ESXi is just Linux KVM with a lot of great capability added to it, just like XCPNG.

      But for a desktop, there’s simply no comparison. Plus you have a workforce that’s well experienced with windows. If you lose 1 hour a week per person due to switching, that’s a metric shitload of lost productivity.

    • joshchandra@midwest.social
      link
      fedilink
      English
      arrow-up
      14
      ·
      2 days ago

      Maybe they’re interested in finding exactly what the public’s critical breaking point is. Without gauging exactly what the demand (for distraction-free, private use) is, they cannot optimize their sales. They sure lost big with France, but we’ll see who else follows suit…

      • bitwise@lemmy.ca
        link
        fedilink
        arrow-up
        9
        ·
        2 days ago

        It’s already happening. Google’s device attestation means that apps can insist you run a signed OS (signed by Google, or an authorized partner) or refuse to work. I use GrapheneOS and because of this, I can’t tap to pay or use my phone as a car key. No chance they’ll ever allow GrapheneOS to join that program because it undermines their data collection and control.

      • atopi@piefed.blahaj.zone
        link
        fedilink
        English
        arrow-up
        7
        ·
        2 days ago

        a couple weeks ago, i have seen for the first time laptops with linux (ubuntu) preinstalled for sale in a store

      • Butterphinger@lemmy.zip
        link
        fedilink
        arrow-up
        8
        ·
        2 days ago

        My take isn’t that they’re dumb, it’s that a larger and more malicious bet is being made, that people won’t be able to choose.

        They may indeed be dumb, but they’ll do anything they can to chain us to them forever.

    • baltakatei@sopuli.xyz
      link
      fedilink
      arrow-up
      7
      ·
      2 days ago

      What are you going to do? Not use Microsoft Excel? It’s got Copilot now. I don’t see Libreoffice coming with AI. AI costs money!

    • anamethatisnt@sopuli.xyz
      link
      fedilink
      arrow-up
      7
      ·
      2 days ago

      I imagine that they don’t care for the small segment of users that can install another OS. Even if they stay at Windows we probably hamper and sabotage the telemetry/adware parts of the OS and become less profitable.

      When looking at their Q4 earnings the Windows and Devices and Advertisement revenue should be high enough to warrant some effort. That effort is probably to increase the Advertisement revenue though.
      https://www.microsoft.com/en-us/investor/earnings/fy-2025-q4/segment-revenues